I was originally led to believe (back in the day) that the phrase "good old-fashioned product placement" referred to a full endorsement of the popular Good Old-Fashioned brand of ice cream. They're a big time corporation that is crushing the old-fashioned mom-and-pop ice cream businesses across the nation. I guess that's what's called Good Old-Fashioned Irony, coincidentally one of their most popular ice cream flavors.