merlin:

Why Merlin Mann (Whom I’ve Never Heard of) is a Complete Jackass

Metafilter comment on someone called, “Merlin Mann,” who had been declared a “complete jackass” upthread:

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What I really liked about this whole business is when I visited the MetaFilter thread, the first advertisement I saw was something along the lines of “Organize and simplify your life with these simple steps! Click here for more!”

Irony. It’s like cream cheese or blue jeans: arguably goes with everything, except for some things.